Search Engine Optimisation is the process of affecting the visibility of a website in a web search engine's unpaid results- often referred to as "natural" and "organic" search.
The higher ranked the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers!
The question is as follows: 500 words please
How can you improve a websites ranking - APPLY SEO Checker