Question 1:
a) Critically examine the scope of Marketing Analysis that a company requires to undertake in the development of the Marketing Strategy.
b) The efficacy of a Marketing Plan is dependent on segmenting, targeting, differentiation and positioning processes. Describe by providing relevant illustrations.
Question 2: Building profitable customer relationships and gaining competitive benefit needs delivering more value and satisfaction to target consumers than competitors do. Illustrate this statement highlighting the different elements of the marketing mix.
Question 3: Examine and contrast the different data collection methods for exploratory research in marketing. Use illustrations to support your answer.
Question 4: With the advent of Internet, traditional forms of advertising have become outdated and ineffective. Describe by giving concrete illustrations of advertising messages from various channels and their impact.