Scan Book VII (Retail to E-tail) and Book VII (Storefront Selling) in Starting an Online Business. Based on your reading/review, please answer the following questions:
1) Briefly summarize the major differences between traditional retail and e-tailing.
2) If you have started a successful e-tail business, would there ever be a reason to consider opening a traditional retail outlet? Explain your answer.
3) What are the advantages and disadvantages of having your own website versus having a “storefront” on a platform like eBay or Amazon?
4) In Book VII, the authors focus on transitioning a traditional brick and mortar store to a “click and mortar” (online and physical store). Would it be wise to consider transitioning from a brick and more store and an “online storefront” as discussed in Book VII? Briefly explain.
5) Briefly compare Shopify and Etsy as tools for developing on online retail business.