Question: Consider the following: Fairmont Hotels offer a "pet" available to guests through their Canine Ambassadors Program. What impact, if any, is this program likely to have on the attraction and/or satisfaction of the business travel segment of their market? Remember - this is not a pet friendly program, it is a different offering.
REF: Lacobucci, D. (2017). MM5 (5th ed.). Cengage Learning.
Chapter 6
Please provide a response with IN-TEXT Citations from the reference provided above. Thanks!