Marketing Plan
Sample Marketing Plan for Sonic, a fictional product. You will submit your Marketing Plan Term Project in two parts:
Part: Marketing strategy, budgets, and controls
You will be graded on the following criteria (refer to grading rubrics for more detailed information):
the degree to which you demonstrate your ability to conduct relevant external research
the degree to which you demonstrate application of the marketing principles covered throughout the course
the degree to which you exhibit critical-thinking skills
the degree to which you present a professional final product
Incorporate all comments provided by your faculty member in Part 1; continue with your marketing plan by completing the following sections:
Objectives and Issues
1. Statement of marketing objective(s) (for first year only)
2. Issues that may hinder marketing objectives
Marketing Strategy Recommendations
1. Positioning strategy
2. Product/Branding strategy
3. Pricing strategy
4. Distribution strategy
5. Marketing Communications objectives
6. Marketing Research
Action Programs
1. IMC
2. Message design, content, and structure
3. Media choices
4. Promotion mix tools
Budgets
1. Objective/task method
Controls
Metrics needed to monitor marketing plan progress
Finished product: Put it all together by incorporating changes to Part 1 as suggested by your faculty member's feedback, and then add your title slide, an index slide, an executive summary slide, endnotes, and a bibliography.