Promotion of the Enterprise
Determine the following metrics:
i. Sales volume (i.e., the number of units projected to sell) for each year for each approach. You are basically filling in the following table (yellow): Yr 1 is considered to be chronological (i.e., right now). So the case says we start selling 2” after a year (which is Yr 2); in the 5” case, it says we can’t start selling until the 2nd year, so Yr 1 sales are zero and Yr 2 is 1,000 (the first year of sales).
ii. What is the cost of a display in terms of dollars per square inch ($/sq inch)? What is it projected to be for Years 1 to 5?
iii. Calculate the area for each of the three display sizes.