Sales promotion and public relations
Problem: Using the internet, sales promotion and public relations, create an IMC campaign which will increase the sale of Dr. Pepper.
Now Priced at $20 (50% Discount)
Recommended (91%)
Rated (4.3/5)
Task: Compare and contrast Integrated Marketing Communications (IMC) and traditional marketing. Address the following: Q1. Define IMC.
Your company has had an outside consultant come in and assess job descriptions and roles, and the way you work together. You have been told that no positions will be eliminated at this time, but some positions may be redefined to reflect better wo
For this Discussion Board Task, submit in a narrative style as if you are delivering a presentation to IPT's owner, Kiana Peterson.
Describe one real world example of a public relations or advertising campaign that successfully achieved a desired outcome and one real world example that did not.
Problem: A clinical research organization found out the by taking aspirin may reduce the risk of colon cancer. Create an IMC campaign to get the word out to all involved stakeholders.
John and Lisa own a microbrewey and have a $250,000 budget for promotion. John wants to spend all the money on advertsing, Lisa wants to spend it on an IMC campaign.
How has technology impacted marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?
The following are all factors affecting a firm's decision to pursue market segmentation strategy except:
1945706
Questions Asked
3,689
Active Tutors
1444086
Questions Answered
Start Excelling in your courses, Ask a tutor for help and get answers for your problems !!
Question: How does field research study differ from laboratory research study?
This course is an introduction and overview of basic counseling skills in the human services profession, including overview of the helping model;
Jackie has chosen to deliver her physical activity intervention to postpartum mothers remotely expecting that these new mothers
What approach would you take with an individual who has impulse control disorder and is triggered by scissors or clutter?
Welcome to the course! Self-disclosure can be valuable and quite helpful between the client and counselor. When a counselor chooses to self-disclose
I have some background in giving assessments and in how newer assessments are doing a better job of being unbiased.