Answer the following questions.
Question1) Describe the Sales Management and explain in detail about formulation of Sales strategy.
Question2) Write down the basic types of organizational structure? Explain in detail.
Question3) What do you understand by Sales Executive and how does it leaves the impact on the running of an organization?
Question4) Explain the role and concept of Marketing Communication?
Question5) What do you mean by Consumer Promotion and describe the check points for consumer schemes and consumer contests?
Question6) Critically analyse the role of the Advertising Agency.
Question7) Describe significant points of consideration for preparing the campaign?
Question8) Write down the principles of Effective Presentation?
Question9) Explain the different kinds of Sales Presentation?
Question10) Briefly explain the following:
a) AIDAS Theory
b) Elements of the Promotion Mix
c) Sales Forecasting
Question11) Describe the term ‘sales territory’. Write down the steps involved in territory planning.
Question12) What are the main components of the sales report?