Problem 1: The Jury of Executive Opinion technique of forecasting is extremely popular among managers in several leading companies. What are some reasons for this preference?
Problem 2: Is it a good idea to use various sales forecasting techniques in the context of a company entering a new market? Why or why not?
Problem 3: How would you forecast sales force size in a specialized industry, for example, aircraft?
Problem 4: How would you use market research to estimate sales potential?