Rules of e-marketing
Discuss some of the rules of eMarketing:1. Power shift from sellers to buyers2. Increasing velocity3. Death of distance4. Global reach5. Time compression6. Market deconstruction
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I have to pretend that I'm a new Marketing Director and write a memo to the VP of Marketing proposing a positioning strategy in relation to the company's IMC campaign for a selected product or service. In the memo I have to address:
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Discuss some of the rules of eMarketing: 1. Power shift from sellers to buyers 2. Increasing velocity 3. Death of distance 4. Global reach 5. Time compression 6. Market deconstruction
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As a class project, I am looking to develop a magazine for distribution in-store and online. What might the impact of online and off line buyer characteristics be on a positioning strategy?
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