Visit the following websites for background information on the Cola Wars:
Coca-Cola’s union troubles in Columbia covered by Frontline:
https://www.pbs.org/frontlineworld/fellows/colombia0106/
PepsiCo annual reports:
https://www.pepsico.com/Investors/Annual-Reports.html
Coca-Cola annual reports:
https://www.thecoca-colacompany.com/investors/annual_other_reports.html
The Cola Wars (NB bias caution on this article):
https://en.wikipedia.org/wiki/Cola_wars
PepsiCo tackles obesity:
John Seabrook, “Snacks for a Fat Planet: PepsiCo takes stock of the obesity epidemic.”
The New Yorker, May 16, 2011.
https://www.newyorker.com/reporting/2011/05/16/110516fa_fact_seabrook
“Taking the challenge: Pepsi gets a makeover.” The Economist, March 27, 2010.
https://www.economist.com/node/15772138
Questions you might consider:
Question 1: Despite less valuable brands, PepsiCo has done very well. What strategies of Pepsi and of Coke contributed to this situation?
Question 2: What role does Wal-Mart play in the Cola wars? What features of Wal-Mart make it unlike either Coca-Cola or Pepsi?