Role of the media in the dissemination of the press release


Assignment:

Locate a state or local news (Internet) report about a press or information release from Colorado or local government.

Write a 750- to 1,100-word paper that completes the following:

Explain the speed or timing of the release and dissemination of the press release.

Explain the role of the media in the dissemination of the press release.

Describe key interest groups and their agendas in relation to the press release.

Identify if the press release was informative, persuasive, or a combination, and explain how this may affect agenda or setting.

Identify the main points and subpoints of the press release.

Outline venues for delivery of the press release and evaluate the effect of the media in agenda setting and public opinion.

Identify the pros and cons of public relations overall.

Cite at least two sources other than the textbook.

Format your paper consistent with APA guidelines.

 

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