Solved: Role of the market manager at harley davidson, Marketing Management

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Role of the market manager at harley davidson

Problem:

Place yourself in the role of a market manager at Harley Davidson.

Your company, Harley-Davidson, has chosen to compete in various country markets in Europe and Asia using an export strategy. Read the sections of its latest annual reports from 2009 and 2010 at harley-davidson related to its international operations. Why does it seem that the company has avoided developing production facilities outside the United States?

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Marketing Management: Role of the market manager at harley davidson

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