Assignment:
Q1. How can unconscious influences affect consumer attitudes and behavior in low-effort situations?
Q2. What role do source, message, context, and repetition play in influencing consumers’ cognitive attitudes in low-effort situations?
Q3. What is the mere exposure effect, and why is it important to consumers’ affective reactions?
Q4. How do classical conditioning and evaluative conditioning apply to consumers’ attitudes when processing effort is low?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.