Role of product strategies in corporate strategies
Problem: What do you think is the role of product strategies in corporate strategies and how one should shape the other? How do branding and product portfolio management interrelate?
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We have gotten to the point where GGI will need to start developing their brand strategy
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What do you think is the role of product strategies in corporate strategies and how one should shape the other?
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Question: How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining it's cachet?
This equipment is expected to increase before-tax operating cash flows by $750,000 per year.
Discuss what brand elements would be most useful for differentiating your company's brand from competing brands.
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