Identify the elements of a media kit.
Problem 1. Assume the role of a publicist for a new organization that holds the patent on a new life-saving drug.
Problem 2. Develop a list of the contents in the media kit necessary to create publicity for the new organization/drug.
This is what I considered to be some of the basic elements of a media kit:
- Publicity releases
- Fact sheets
- Brochures
- Photographs
- Q AND A's