Question: ROI by Business Segment ViaMedia does business in three different business segments:
(1) entertainment,
(2) publishing/ information, and
(3) consumer/commercial finance. Results for a recent year were as follows (in millions):
1. Compute the following for each business segment:
a. Return on sales
b. Capital turnover
c. ROI
2. Comment on the differences in ROI among the business segments. Include reasons for the differences.