RMT 366 Customer Relationship Management Assignment- Central Washington University
Introduction
o Include a first paragraph, 2 to 3 sentences, that introduces the topic of your research paper (be sure to include the chapter number from your textbook)
o Discuss in 1 paragraph why this topic interests you, why this topic is important to you, and why this topic should be important to the reader.
o Describe the topic in 2 to 3 paragraphs, going beyond what the textbook says. Assume the reader knows nothing about the topic and needs to have a good understanding of your topic after reading the introduction. Include some information from some of your secondary sources here to provide an in-depth description of the topic. Your Introduction should be no longer than 1 page long.
Key Knowledge
o This section should be the bulk of your paper - so 2 to 3 pages long. What have you learned about this topic through your research? Include your secondary sources. Do not simply list each secondary source and describe it in order (e.g., In XXXX, Smith indicated that . . . . In XXXX, Godsend described . . . . " Rather, find commonalities and differences in your sources, organize your information, and integrate the secondary sources together (e.g., both Smith and Godsend agree that . . . . " (This is a crucial critical thinking piece!)
o Provide examples of this topic from your life experiences (professional and/or personal). You can provide this as a separate paragraph or integrate it into the information above.
Future Research
o This section should be at least one paragraph long. Provide information here about gaps in the research or your knowledge concerning this subject.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.