Assignment Description:
You will each compose a 3-4 page MLA formatted rhetorical analysis of a public service advertisement found through
https://adcouncil.org/Our-Campaigns.
The purpose of your rhetorical analysis is to determine and argue whether or not you believe the public service announcement is effective and why. Remember to cite the public service announcement on your Work Cited page.
Your Rhetorical Analysis should include:
A specific, accurate, and arguable thesis statement arguing whether or not the public service announcement is effective and why.
An introduction that states the public service announcement you are analyzing and provides some historical or other background information that will familiarize your reader with the announcement’s topic.
Explanation of the rhetorical concepts you are using to analyze the text (logos, ethos, and pathos).
Describe why the campaign is needed and briefly describe the commercial for readers
Interpretation of the commercial using the rhetorical concepts defined earlier (logos, ethos, pathos)
A conclusion that answers one or more of the following questions:
Ultimately, what does your rhetorical analysis reveal about the commercial?
What does your analysis tell you about the rhetorical concept(s) you used to analyze the text?
Why is your explanation of the text or the rehtorical concept(s) important to your readers?
What should your readers look for in the future when they watch public service announcements?