Question:
Your firm is revising your current highest selling product. Most of the proposed revisions are cosmetic in nature (new case designs and colors and a splashy ad campaign using Katy Perry as the spokesperson; the marketing group is very excited about the whole thing) and the market has been waiting for an update. There is pressure to get the product updated and out the door because the current product is considered very out of date and sales are dropping off rapidly. The cosmetic revision could be ready to go in just a couple weeks. Engineering has proposed one functional revision - in addition to the cosmetic revisions - that would significantly upgrade the touch sensitivity of the input component thus making a smoother, more efficient and enjoyable user experience. The improvement to the user experience, according to some tech bloggers, would cement your product as the market leader for some time to come (it goes without saying that it would make the company a boatload of money, too).