Assignment:
Read - Cengage Consumer Behavior-author Babin/Harris
Q1. What is perception, and why is it a challenge to marketers?
Q2. What are some ways in which the just noticeable difference (JND) concept is used in a marketing context?
Q3. Do you think JND is unethical? Why or why not?
Q4. How is the mere exposure effect linked to advertising?
Q5. How is the mere association effect utilized in marketing?
Q6. How can packaging color influence expectations about what’s inside the package?
Q7. Do you think the size of a package influences how much of the contents we eat?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.