Assignment task:
1. Watch Why I live a zero-waste life Lauren Singer E First, watch Why I live a zero-waste life -Lauren Singer to learn what one person can do to bring radical sustainable changes in their lives.
2. Then propose a radical green solution that is grounded in the consumer journey - purchase, use, and post-purchase. Your green solution can cater to a dark green consumer who considers the environmental and social impact in the three stages of the consumer journey, and fully engages in sustainable consumption, and considers ecological and social criteria of purchase (or avoid purchase), use, and post-use of the product. Here is an example of a green solution that challenges the status quo - Loop E, even though it has some limitations. The social and ecological impact of the solution can be assessed via the LCA (life cycle assessment) framework. The proposed solution can be out-of-the-box and may not even seem feasible given the current macro and microenvironment and institutional frameworks. In your submission, identify the following -
- What is the solution? Which consumer problem does it address? What is the USSP - unique sustainable selling proposition? When would the right moment be to enter the market with the radical solution? Resources Life Cycle Assessment G B Corps: For People, planet, and profit -Andrew Kassie