Review the article:"TV Ads and DVR Technology".
Review Advertisers face TiVo challenge By Michelle Quinn
It presents an interesting perspective on our growing ability to "skip" the advertisements when we watch our favorite TV shows (TIVO, DVR, etc...). Now, response the following questions:
1. Is it fair to the company sponsoring the show to skip TV ads? Explain...
2. What about those who can't afford the technology to skip ads on TV? Should they be stuck having to view the ads that some viewers have the money to "escape" from...
3. What can sponsors do to still get their TV advertising message across? Do you have any other thoughts on this subject?