Review theodore levitts iconic article marketing myopia, Marketing Management

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Review theodore levitts iconic article marketing myopia

Assignment task:

Read Theodore Levitt's iconic article Marketing Myopia, initially published in the Harvard Business Review in June 1960. it poses a question that marketers still have trouble answering today.

Identify that famous question and suggest about two things modern marketers can learn from the article. Then, illustrate the two ideas with examples from business today from a company you know.

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Marketing Management: Review theodore levitts iconic article marketing myopia

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Marketing Management: Review theodore levitts iconic article marketing myopia

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