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Review the video the art of purposeful storytelling

Discussion question:

Review the video, "The Art of Purposeful Storytelling." How does advertising content and design influence buyer behavior? What are the advertising implications? Synthesize the concepts and give an illustration of how at least two concepts in the video mig

The Art of Purposeful Storytelling

https://blogs.hbr.org/video/2011/03/the-art-of-purposeful-storytel.html

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