Review the unique challenges companies face in new product

Question

Question 1. Review the unique challenges companies face in new product development. Evaluate how these challenges impact the traditional new product process. Review the purpose/value of product platform planning.

Question 2. Review the concept of diffusion of innovation as it relates to the ATAR model. Then, design a marketing plan for a new product that uses the concepts from the ATAR model. Thoroughly explain your reasoning for each element of your plan using the model.

Question 3. As part of your company's strategy, it feels it is important to bring a new-to-the-world product to market. Describe how that is different than other products. Develop a planning approach for new-to-the-world products. How would you involve top management and the customer to ensure success?

Question 4. You are the new product manager for an innovative new lawn mower that runs on a battery rather than gas. You are developing a product use test. Who should be in the test groups, and why? Using a sequential monadic test, develop a paired comparison test and the instructions.

Question 5. What are the five key assessment factors in industrial design assessment? Using your Course Project as the basis, describe how the product would be designed so that it would meet or exceed these factors.

Question 6. Compare and contrast test marketing and roll out. Describe two forms of roll out for a new vacuum cleaner. Support your choice.

Answer 1

Writing the review of the company’s concepts by analyzing them is the task provided to you. Please carefully read the given and respond according to the requirements. Q1. Review the exclusive challenges companies face in the development of new product. Assess how such challenges impact the traditional new product procedure. Review the purpose or value of product platform planning. Q2. Review the theory of diffusion of innovation as it associates to the ATAR model. Then, design a marketing plan for latest product which employs the concepts from the ATAR model. Comprehensively describe your reasoning for each and every element of your plan employing the model. Q3. As part of the strategy of the company, it feels it is significant to bring a new-to-the-world product to market. Explain how that is dissimilar than other products. Build up a planning approach for new-to-the-world products. Explain how would you engage top management and the customer to guarantee success?