Assignment task: Remington's Steak House is a retail themed restaurant located in a Midwestern city. The owner, John Smith, recently conducted an image survey using an online panel to better understand customer's attitudes and feelings about his restaurant and local competition. Please review the Remington's Steak House Exercise and answer the questions below:
For each question, please do the following:
- State the null and alternate hypothesis for the question being examined.
- Determine the appropriate variables, choose the appropriate statistical test and provide the appropriate SPSS output tables to answer the question.
- Determine the what, so what, now and what for each answer, as follows:
o What does the data say?
o So, what does that mean? (interpretation)
o Now, what should one do about it? (recommendation)
Question: Remington's manager has been trying to convince John that they should offer a kid's menu with smaller portions and special prices, however John disagrees. John's perspective has always been that high-end steakhouses are not places parents would usually take children. What does the data tell us about family size vs frequency of patronage?