Review the projections by liedtke


Assignment Task:

CASE: Complete Mercury Athletic: Valuing the Opportunity DCF (Given Discount Rate). DO NOT solve for the discount rate using WACC, rather use a given discount rate in the 8% to 12% range.

Also, in the case of Mercury, Your task will be to use valuation concepts discussed to date - as one example, discounted cash flow analysis - to estimate free cash before valuing the target.

COURSE: Corporate Financial Valuation and Decision-Making.

READ TEXTBOOK: Higgins, R. (2015). Analysis for Financial Management, 11th edition. McGraw Hill. ISBN: 978-0077861780. Chapter 9 (up to page 357), "Corporate Valuation and Market Multiples," "Business Valuation: Standard Approaches and Applications," and "Teuer Furniture (B): Multiples Valuation."

Answer the following questions:

Question 1: Is Mercury an appropriate target for AGI? Why or why not?

Question 2: Review the projections by Liedtke. Are they appropriate? How would you recommend modifying them?

Question 3: Estimate the value of Mercury using a discounted cash flow approach and Liedtke's base case projections.

Question 4: Do you regard the value you obtained as conservative or aggressive? Why?

Question 5: How would you analyze possible synergies or other sources of value not reflected in Liedtke's base assumption?

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Attachment:- Case study-Complete Mercury Athletic.rar

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