Assignment:
Develop a 700-word branding strategy and marketing communication plan in Microsoft® Word.
Document should address 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below).
The selected company is the Week One researched Company; the product/service were selected in Week Two (Tesla).
The five elements you select should only come from the options provided below.
Situational Analysis:
Vision, Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitor's Strengths/Weaknesses
Market Segments
Product, Place/Distribution, Promotion, and Price Strategies:
Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Public Relations/Strategies
You must Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.