Activity Instructions
Review the Discussion Resources, as needed, to look into the future and consider possible trends in society, technology, economics, environmentalism, and politics that could influence your selected firm- PROCTOR AND GAMBLE. Be sure to look beyond your firm's current market, product, and geographic boundaries. For this discussion, identify two or three factors that are most likely to create dramatic turns in their future strategy. How can the organizations prepare today for what might happen in three years?