Assignment task: Answer the questions about The Children's Hospital of The Kings Daughters
1. Target Market(s) Identified.
2. What is the rationale for this Target Market Selection?
3. What Segmented Strategies were used? Explain.
4. Explain all the sociodemographic variables used to identify markets.
5. What Cohort Segmentation are you considering? Why?
6. Explain what type of usage.
7. Explain what type of Benefit Segmentation approach which will be used.
8. If marketing to a business market, Identify which Segmenting Business Market will be use and why?