Discussion:
Review the Case study: Easy lunchboxes
How should an entrapreneur use social media to maket her home bsed business that sells lunch boxes
1. Do you believe that Kelly Lester's business is a candi-date for reshoring? Explain.
2. Develop a social media marketing plan for EasyLunch-boxes. On which social media should Lester focus her efforts? Why? What specific tactics should she employ in each one of the social media that you recommend?
3. What steps should she take to transform EasyLunch-boxes into a recognizable brand name?
4. What bootstrap marketing techniques should Lester use to promote her company?