Discussion:
Review the case Coca Cola in india and response below:
Q1. What are the key problems that Gupta should focus on in the short term and in the long term?
Q2. How would you evaluate the crisis?
Q3. How well prepared was Coke India to deal with the CSE's allegations?
Q4. What is your recommendation for Coke's communication strategy? Who are the key constituents?
Q5. Could Coke India have avoided this crisis?
Q6. What should Gupta do now?
Attachment:- Crisis communication-Coca Cola Case.rar