Question: Each question should be at least 80 words per question with sources:
• Pop psychology tests are a common form of entertainment online. Find a personality or relationship quiz (try the relationship tests on marsvenus's website or the personality tests at cosmomag's website). Can you find any evidence for the reliability and validity of the quizzes on the websites? Choose one of these pop psychology tests and explain how you would test its reliability and validity; that is, explain the data that you would collect and state the results you would predict. You might frame your predictions in this form: "If this pop psychology scale were valid, it would be expected that it correlated with . . ." or "If this scale were reliable, it would be expected..."
• During a recent U.S. election, the news media interviewed a group of women in Florida. Although opinion polls strongly supported the liberal candidate, these conservative women were still optimistic that their own side would win. One woman said, "I don't think those polls are very good-after all, they've never called me. Have they called any of you ladies?" Is this woman's critique of polling techniques appropriate? Why or why not?
• Give examples of some questions you can ask to evaluate the external validity of a correlational study.
• Review the blog: Cell-Phones Only---Whom Should Polls Call and answer the following questions: How might an organization like Pew Research obtain an accurate estimate of the number of cell-phone only households in the first place? What kind of sample would you need to get this estimate? How would you contact this sample?