AMERICAN MARKETING ASSOCIATION'S STATEMENT OF ETHICS
1.Review the American Marketing Association's Statement of Ethics and the Code of Conduct for the European Marketing Confederation.
2.Write a short paper (one to two pages) in which you discuss and compare the two codes from these marketing associations. In this paper, discuss: a.The similarities and differences between the two codes.
b.The implications of these differences if a company markets in both the United States and the European Union.
c.The implications of these differences on your practice as a marketer.