Problem: From the Readings by: Bloch, P. H. (1986). The product enthusiast: Implications for marketing strategy. Journal of Consumer Marketing.
Thoroughly Discuss the following questions using the reading provided above.
1. What are the author's main arguments?
2. What are the key relationships that the author(s) describe and/or examine? What theory underpins each of these relationships?
3. How useful is/are the articles or chapters to managers? to students? to researchers?
4. What are the gaps/weaknesses/limitations in the chapter/article/s?