Homework: Marketing Management Research Paper
A. Choose a research topic from the chapter readings or from the list provided by your professor.
B. Research/find a minimum at least four, preferably five or more, different peer-reviewed articles on your topic from the University of the Cumberlands Library online business database. The article(s) must be relevant and from a peer-reviewed source. While you may use relevant articles from any time frame, current/published within the last five years are preferred. Using literature that is irrelevant or unrelated to the chosen topic will result in a point reduction.
C. Structure your paper as follows:
I. Cover page
II. Overview describing the importance of the research topic to current business and professional practice in your own words.
III. Purpose of Research should reflect the potential benefit of the topic to the current business and professional practice and the larger body of research.
IV. Review of the Literature summarized in your own words. Note that this should not be a "copy and paste" of literature content, nor should this section be substantially filled with direct quotes from the article. A literature review is a summary of the major points and findings of each of the selected articles (with appropriate citations). Direct quotations should be used sparingly. Normally, this will be the largest section of your paper (this is not a requirement; just a general observation).
V. Practical Application of the literature. Describe how your findings from the relevant research literature can shape, inform, and improve current business and professional practice related to your chosen topic.
VI. Conclusion.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.