Assignment task: Read the following article on the founder of Camber and the Camber sweatshirt company.
Article: The Legend of the World's Greatest Sweatshirt By Noah Johnson
Assignment: Connect the dots between what you learned in this course about marketing, marketing strategy, business strategy, sales, communication, positioning, and messaging.
1. Identify 10 big marketing principles you learned in class that Camber is doing, state the principle, and provide an example of how and why you believe Camber does this.
State the marketing principle first, then the support (follow the format below):
Example: The Price P in the 4Ps' relates to pricing strategy - Camber implements a premium pricing strategy supported by higher quality product and extraordinary customer service ("never lost a customer").
2. Camber's business strategy, brand strategy, value proposition, reason for being, customer reason for need, sales strategy, customer strategy, and marketing strategy are all in alignment. Create Simon Sinek Golden Circle (chart and content) that reflects what you've learned in this case about how and why they are successful at alignment. (Each part of your Golden Circle should be tightly editing, do not write compound sentences), you should use the Simon Sinek Golden Circle template to display/organize your answer).
3. What did you learn from reading this article that you will apply to your career making you a more effective business, sales, or marketing professional?