Assignment:
Review an article: Ford is experimenting with its own Uber-likeapp - and a vehicle to go with it By Emily Badger
Paper Should Include:
Create a 4 page:
• Describe the business situation, including the macro-environmental and micro-environmental conditions facing the organization.
• Develop the problem statement: the opportunity or threat facing the organization.
• What alternative strategies and programs would you consider to deal with the opportunity or threat to the organization?
-Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial.
• Recommend one or more of the alternatives you have identified. Inform the reader of your reasons for these recommendations.
• Describe tracking metrics to determine whether your recommended strategies and programs are effective.
-Be sure to include both intermediate and conclusive metrics to guide management's redirection of ineffective strategies.
• Summarize what you have learned from your critical analysis.
• Format-executive summary, detail, conclusion. Period.
-Tell me what you are going totell me-
Tell me what you want me to know
-Tell me why it is relevant