Assignment task:
1. Select a recent marketing article.
2. Critically read this article, understanding the core marketing themes and how this relates to brands and businesses. Seek to answer questions like: a. How does this relate to topics we have covered in class? b. Why is this relevant to brands & businesses today? c. Give an example of how this topic pertains, or could pertain, to other brands. In other words, if you were a marketer or brand manager how would this impact your work running your brand. d. How do you think this will impact consumers.
Please link the article The subject is marketing please make sure the article is recent (last 30 days) Where you can find articles: - The Wall Street Journal - The New York Times Business Section - Fortune o Forbes - The Business of Fashion - Fast Company - The Economist - Harvard Business Review