Problem: Select a prominent business you are interested in and would like to research.
Important: The business you select will be the focus business you will use throughout the weekly assignments in this course.
Imagine you are a brand or product manager for a prominent business, you and your marketing staff have been tasked with selecting a target market to market your product or service. You must direct your staff to effectively determine the brand's positioning.
Develop a summary for your selected business that includes the following:
- The business name and description
- An assessment of the brand's positioning
- Proposed marketing staff positions and duties
- An assessment of different segments that might exist in the company's target market
- Details of customers and potential customers who represent the company's market segment and how you plan to analyze their behavior
- A SWOT analysis on your focus business and its competition
Write your summary in a BSD-word Microsoft Word document.