Revenue at a major cellular telephone manufacturer was $1.4 billion for the nine months ending March 2, up 97 percent over revenues for the same period last year. Management attributes the increase in revenue to a 137 oercent increase in shipments, despite a 17 percent drop in average bleded selling price of its line of phones. Given this information, is it surprising that the company's revenue increased when it decreased the average selling price of its phones?