Return on investment, Question 1: What is goal incongruence? Question 2: How can using, Accounting Basics

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Return on investment

Please answer the following question:

Question 1: What is goal incongruence?

Question 2: How can using the metric "return on investment" for performance evaluation lead to goal incongruence?

Question 3: What performance metric can be used to reduce goal incongruence caused by using "return on investment" for performance evaluation? How does this metric reduce goal incongruence?

Note: Please show how you came up with the solution.

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Accounting Basics: Return on investment

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