Retailers often place impulse purchase items such as, Business Management

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Retailers often place impulse purchase items such as

Retailers often place impulse purchase items such as magazines and candy bars near the entrance to the store or near the checkout area.

How would you describe the decision process for these products? Why are these locations effective? What are the problems with these decisions?

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Business Management: Retailers often place impulse purchase items such as

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Business Management: Retailers often place impulse purchase items such as

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