Attempt all the questions given below:
Question 1: Explain the concept of Marketing. Explain in detail.
Question 2: ‘A shopper is essentially a customer’. Do you agree? Describe with an example.
Question 3: What do you mean by the term personal selling? Discuss the pros and cons of the personal selling.
Question 4: Explain the steps in individual selling.
Question 5: Explain ‘SPIN’ selling with appropriate example.
Question 6: State how advertising helps in the product promotion?
Question 7: Describe the different services which a retail store can provide to a customer.
Question 8: What do you mean by the term in-store promotion? Trace the growth of in-store promotion in nowadays retail environment.
Question 9: Describe the relevance and significance of evaluation strategy for business.