Question: Retail and organizational markets have much in common but there are of course differences. Review the ten marketing elements below and choose five to address. In about a paragraph each, briefly address each element in terms of how it might be different in organizational markets and in more detail how that difference might impact the marketing plan and execution of an organizational marketer.
1. Customer loyalty (more or less important?)
2. Average order size in dollars (larger or smaller?)
3. Numbers of customers in the target market (more or less?)
4. Emotion in the buying process (more or less important?)
5. Complexity of the buying process (number of people involved, written process and specifications, etc.)
6. Importance of the product and service in the decision process (as opposed to brand, status, style, image, etc.)
7. After-the-sale service and support (more or less important?)
8. Advertising (more or less important?)
9. Market research (more or less important?)
10. Personal selling (more or less important?)
The minimum is 650-850 words, not counting the cover page, cited material or the bibliography. At least two cited references are required and cited material must be identified by quotation marks within the body of the paper and linked to the source using APA citation format.