RESTAURANT MARKETING LEADERSHIP 
For this assignment you will be evaluating McDonald's Restaurants.
•	Based on the case and your current understanding, complete an assessment of the strengths and weaknesses of how McDonald's manages the 7P's (the Marketing Mix).
•	Discuss how McDonald's management of the 7P's has developed over time.
•	Discuss whether and how McDonald's is still effectively utilizing the marketing mix to sustain market leadership today?