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restaurant marketing leadership for this

RESTAURANT MARKETING LEADERSHIP

For this assignment you will be evaluating McDonald's Restaurants.

• Based on the case and your current understanding, complete an assessment of the strengths and weaknesses of how McDonald's manages the 7P's (the Marketing Mix).

• Discuss how McDonald's management of the 7P's has developed over time.

• Discuss whether and how McDonald's is still effectively utilizing the marketing mix to sustain market leadership today?

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