You are the vice president of marketing for a chain of clothing retailers located exclusively in shopping malls and specializing in name brand clothing for young women. Some of your store managers have reported an increase in requests for low-priced store-branded clothing and have suggested that you develop such a line. You conducted your own research and confirmed this trend. What would you do and why? Explain in detail.
A. Respond to this change in the social environment by developing a low-price line of store-branded clothing for sale in all of your stores.
B. Reject the suggestion and do not develop a store brand.
C. Develop a limited number of low-price products under the company brand and allow individual store managers to carry them if they wish.