1. Malcolm Gadwell published a book entitled The tipping point. He describes the law of the few,stickiness ,and the law of context. Research these concepts and describe how understanding them helps marketers better understand and target consumers.
2. A business has a problem with recruiting. Develop a list of criteria with the variables below. Develop a rating system and describe how you reach consensus.
The variables will be cost, time, feasibility, usefulness, appropriateness
Create a chart for the ranking (ranking can use 1 for the lowest through 10 being extreme)
3. Write a problem statement (communicating the existing problem and the desired status) for the following situation:
A company is having difficulty recruting for their business-problem.