Research the topic, divide the work up, write the section. Remember to review and edit for quality and consistency.
Group Assignment Structure / 2,500 words / 30%
Report Structure
- EEI cover page
- Cover page (include everyone's names and student number)
- Contents (section headings)
- Introduction (what is the purpose of this report/case study/evaluation)
- Central section
- Overview of Amazon
- What was the market opportunity (what stage was the internet at then?)
- Describe Amazon's business strategy (V Important)
- Timeline of Amazon between 1994 and now (key developments, key events, growth) GRAPHIC
- Revenue model (payment systems) (has it changed)
- Technology issues (Internet, bandwidth, security)
- Innovation (logistics, warehousing, reviews, recommendations, robotics etc)
- Product offering (initially books and CDs then.... Now - everything)
- Target markets (geographic, demographic)
- Financials (revenue each year, when this they break even, where did their money/investment come from?) TABLES
- Competitors (then, now)
- Business partners
- Describe the value chain
- What is Amazon's strategy for Australia?
• References (use Harvard style referencing)